Super Bowl 2018 Halftime Commercials
Stockmusic.net team
Super Bowl Halftime: Its All About the Music.
When Michael Jackson took the stage in 1993, The Super Bowl halftime show changed forever. Prior to the King of Pop taking the stage, halftime shows typically only featured marching bands. Since then the show has only grown in scale and grandiosity. The larger, more popular shows spawned a serious fight for the advertising space. Now, the 30 seconds before and after the big show are considered ‘premium real-estate” to advertisers.
BY MUSIC STAFF
Not everyone needs to use the top songs or musicians, but they all hit home runs and used music to drive the message home. Here are our favorite five from halftime.
Check out our musical favorites from the show
Also download our free report of every advertisement from the Super Bowl this year
Yellow Tail Australian Wine
Yellow Tail
A very fun commercial with a kangaroo blowing a party whistle and lots of confetti. The music was a fun stock dance track. A brilliantly executed commercial that made me chuckle. This was the first wine brand to advertise on the Super Bowl in 40 years.
Music License: Stock music license
https://www.youtube.com/watch?v=QwF3ipuNyfc
We’re All One Team
Toyota
Automobile • 60 Seconds • Saatchi & Saatchi
Most of the commercial was backed by various stock tracks, all with a modern twist to traditional music reflecting each’s culture. Very well done Toyota.
A great commercial where a rabbi picks up a catholic priest, who then picks up a Muslim priest, who then all go and pick up a Buddhist monk. Hilarity ensues when the rabbi plays Foreigner “I Want to Know What Love Is”. The priest asks if he can change the station, and the rabbi slowly and confidently says “…No”. They meet a group of nuns at the game.
Music License: Rhythm Safari, Atlantic Records
Track: I Want to Know What Love Is
Artist: Foreigner
This Girl Is On Fire
NBC Olympics
Music License: Arista Columbia, J, RCA, Sony
Track: Girl on Fire
Artist: Alicia Keys
All Our Thanks
Verizon
Verizon actually had two 30 second commercials. They did a great job capturing how cell phone technology helps save lives in disasters. Their choice of inspirational soft piano music was perfect for the feelings of hope and gratitude for the rescuers and for those who survived. The last year had too many horrible disasters, both natural and man-caused. When advertisers capitalize on tragedy, it often leaves a bad taste in my mouth. But in this case, it’s clear that cell phone technology helps reach help when trapped or in need of help fast. So in this case, I am a backer of the message.
Music License: Stock music license
Martha Stewart
Jack in the Box
Music License: Stock music license