The Power of Podcast Music When creators are making a podcast, they’ve probably thought long and hard about subject matter and content, and hopefully have come to a perspective that is uniquely theirs. But regardless of the subject matter or genre, there is one addition that really lifts podcasts, and […]

If you’re working on a commercial, you probably know that you need music to make it sing. Research has found that music makes ads more effective, increasing their emotional impact and making them more memorable. You can probably extrapolate from your own experience that watching ads without any music makes […]

Music is an important part of any project. It adds pace, emotion, and excitement. However, many media producers and creatives can’t just compose and perform music on their own, which means they have to explore licensing music. Music licensing is complex. In short, licensing involves an agreement between the owner […]

Video producers and other creators looking to add some flair to their videos naturally turn to music to add that extra dimension. But rights can be a big headache, particularly if they use the wrong piece of music and find themselves the target of take-down letters or find their video […]