Every piece of content you publish has the potential to help your channel rise in the algorithm. However, even the best videos may not get a single view if you don't consider your audience, social media platform, and marketing strategy.
In this guide, we'll cover the top ten content creation tips to improve your videos and social media presence.
1. Define Your Target Audience
First, you should determine your intended audience and identify how to target them. A quick way to consider your audience is by browsing similar content creators' videos to gauge the audiences they play to. Specifically, look at their keywords, hashtags, categories, and topics.
Overall, you should engage with multiple genres and niches throughout your content ideation. However, the first audience you target should be the most applicable category to your content, such as car, music, or true-crime fans.
2. Choose Your Social Media Platforms
Your target audience will significantly determine the best social media platforms for you to use. While most audiences can be reached across multiple apps, some genres may require you to download new ones or specialize in specific content formats.
Depending on their niches, social media content creators should consider the following platforms:
- YouTube
- TikTok
- Instagram Reels
- Facebook Watch and Reels
- Snapchat
- Twitch
- Vimeo
- Periscope
3. Plan Your Content Calendar Ahead of Time
Your video content creation plan should be based on various marketing strategies, considering different trends, audiences, and platforms' needs. TikTok particularly requires constant videos and specialized content to keep you atop its complex algorithm.
Developing a content calendar will help you plan your videos and publishing dates in advance for better consistency and flexibility. Your calendar can be a physical planner, an app on your phone, or a simple list of planned videos, so long as it works for you. This way, if you need to change your schedule or jump on a quick trend, you can always keep track of your content marketing strategy.
4. Keep Your Video Content Engaging and Relevant
When viewers scroll past your videos on TikTok, Instagram, and other apps, this tells their algorithms to recommend your videos less. Because of this, the content you publish should be universally fun and engaging within the first five seconds.
If you aren't interested in a project, it will show in your creative process and finished product. So, your video content creation process should be exciting and regularly updated with new ideas to keep your channel fresh. Research trends and engagement strategies from competing creators, but most importantly, focus on what's exciting to you.
5. Create Evergreen Content
Platforms such as YouTube and TikTok have made it harder for older content to stay relevant. Nevertheless, you can still take many steps to keep your content universal and timeless. This is especially important for product reviews and educational content because it helps your links rank higher in search algorithms.
Consider the following steps to craft evergreen pieces of content:
- Utilize keywords within your titles, descriptions, and hashtags.
- Ask yourself why people would search for your video and apply this to your title, thumbnail, and keywords.
- Consider the video's length and any trimmable areas, particularly at the beginning.
- Supercharge the video's quality with subtitles, color grading, and stock music.
- Include video links within blog posts on other social media platforms.
- Check back on your published content regularly to make titles, keywords, and thumbnails more relevant.
6. Use Different Content Creation Tools to Your Advantage
Various apps, licenses, and resources can help you with your content production process. By utilizing different video editors and audio options, you can craft unique content pieces that stand out from other channels.
Check out these content creation platforms and tools:
- Video editing programs, such as CapCut and DaVinci Resolve
- Royalty-free music libraries
- Social media management apps
- Engagement analytics, including features within social media platforms
7. Don't Limit Yourself to One Niche
Exploring other categories, topics, and niches will help you reach more audiences. Additionally, it will help you fill out your content calendar and identify new types of potential customers and viewers.
Research the niches that similar video content creators lean into. For instance, cat YouTubers often target other pet owners, while cosplay TikTokers often branch into various fandoms. Take time to see what niches work for you and your audience, and don't be afraid to try something new.
8. Invest in Top-Notch Video and Audio Equipment
Poor audio or video quality often encourages non-dedicated viewers to scroll to the next video without a second thought. By investing in reliable video production gear, such as ring lights and microphone balls, you can improve your content's quality across the board. Check out what successful content creators in your niche use and see what sales you can find online.
9. Build Your Online Presence by Participating in Industry Trends
In the world of creative content, industry trends can range from high-ranking technical issues to hilarious TikTok filters, depending on your audience. As you create your original content, research what other channels release and what's most popular. In doing so, you can plan your content calendar accordingly and keep yourself from falling behind. Even filming a 30-second TikTok for a new challenge or running joke will keep you on people's feeds.
10. Elevate Your Storytelling With Relevant Visuals and Sound Effects
Video is a multifaceted medium consisting of both sound and visual content. Giving audio as much attention as the video itself and leveraging its psychological effects will make it more engaging and memorable for viewers. Some short-form videos simply pop and demand to be watched multiple times, and a lot of that comes down to the choice and timing of their audio.
Elevate Your Social Media Content Creation With Royalty-Free Music
When choosing music and sound effects, protect your content from de-monetization and removal by only using royalty-free audio. StockMusic offers various royalty-free songs for different types of content, from podcasts to action sequences. Check out our vast audio library to find the right music for you and learn more content creation tips.
