There’s no denying the power of video, both in a commercial and marketing sense. According to published data, 78% of us watch videos online weekly while 55% do it daily. Projections indicate that video content will make up 82% of all consumer internet traffic by 2022 given that 92% of users share videos with others. …
With brands scrambling to find ways to penetrate through the white noise, the 6 second ad is quickly becoming the best thing you will create this year.
Over the years YouTube has cracked down on content. Their Content ID system has made it especially difficult to publish a video with music along to it. Gone are the days when you could create a video with a soundtrack of your favorite band or musician. In fact, it seems nearly impossible to post any music without it being flagged for Content ID violation. Royalty free music just might be your solution.
Car manufacturers made the impossible, possible this year through ten different commercials that ran during the four quarter of play. Audience were able to revisit Jeff Goldblum getting chased by a T-Rex, see Steven Tyler go back in time, and watch the Black Panther claw his way into a Lexus.
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