Which Marketing Videos to Make for your Business

How To videos, or tutorial videos, are exactly just that. They are made to instruct and educate your viewers on how to do something relative to your product or service.

The best part about creating these videos are that you can branch out from your service into your industry in order to capture new viewers, leads, and communities. If your business provides cable TV technology , it will be in your best interest to create videos that are tied to all areas of consumer television hardware such as DVD set up, sound, and basic troubleshooting. Make your funnel as big as possible to catch as many potential customers as possible. 

Product review videos are your company’s chance to put your money where your mouth is. Nothing promotes a product or service better than showing it in action to highlight its benefits.

There are reasons that technology companies like Apple, go above and beyond to prevent leaks of their latest and greatest. They lose control of the messaging and risk the exposure of unpolished products. On the flip side of that, crafting reviews that allow you to control the messaging and address questions before they can be asked is a powerful way of shaping the value and promoting your business. It also shows a level of pride and self investment, which goes along way in the minds of the customers. 

Don't worry, you don't need to partner up with a PR agency or publication in order to get a review of your business. Providing review videos of your product on Amazon has the potential to increase your conversion by 80%. Utilizing 3rd party video creators like Seattle based AMZ Product Videos can help you not only create the video, but also make sure it is valuably placed. 

Company culture has now become a leading factor in employee consideration and development for businesses today. From decreasing turnover to providing strategic direction, corporate culture is now an investment being made by companies of all sizes.  Any new or growing business should be investing in content that showcases your company culture. How does it help?

Provides an Identity: Producing content that clearly illustrates the values and purpose of the organization. This helps customers better understand what you stand for as well as provide direction and guidance for employees. 

Helps with Retention: Like we said, company culture is a leading factor in attracting top talent. It also helps with turnover amongst current employees. When employees feel a sense of belonging and understanding of what they are working for, there is less turnover and higher morale. 

Branding: It is part of the brand! Your corporate culture adds to your brand identity and  should be shared with your customers and the rest of the world. No longer are the days of the faceless conglomerates, as companies celebrate their culture by giving everyone a peek behind the curtain. By exposing your culture, you establish trust with the public in the services and products you provide, as well as guide your employees in how they should behave and communicate.  

Testimonial Videos! They're quick and easy, and cary a lot more weight than scripted content. 

About 62% of consumers search online for reviews and information before purchasing a product and a whopping 90% believe brand recommendations from friends. 

Most customers, especially the ones who have been with you awhile, are thrilled to take part in testimonial videos. It provides recognition of the relationship between both parties and, for B2B, it opens the doors for collaboration in the future. Videos can be 10 seconds long, or 10 minutes. It's up to you and how you use them. Post them on your website, send them off in emails,  and share them across all social networks. 

Let them do the work for you.